Balaji Ramachandran a.k.a. Bala has over 20 years of Entrepreneurial & Innovation leadership that has helped shape today's CX software industry. Bala is the Founder and Chief Executive Officer of SoftClouds, a leading CX solutions provider with expertise in Hybrid Cloud and IoT, based in San Diego, California.

Bala has a demonstrated history of leading cross functional organizations to achieve healthy growth and margins. He is a strong entrepreneur, skilled in Product Lifecycle Management, CX Technologies, Solutions & Services, Go-to-market Strategy, and Sales & Marketing.

Bala has hands-on experience leading start-up companies in CX, Cloud and Mobile technology. A consummate team-builder and promoter of innovation through collaboration, Bala has focused on CX Solutions, research and strategy around various hybrid implementations. Bala is an experienced multidisciplinary start-up team builder. At SoftClouds, Bala leads the development of the strategic vision, recruits and develops new talent, and translates the vision of SoftClouds into tactical execution.

Prior to SoftClouds, Bala was Director at eRiva Systems where he directed corporate strategy and development by leading the company's engineering, product management, and technology groups. Prior to that, he was a principal consultant at iGATE that provided full-spectrum consulting, technology and business process outsourcing.

Bala also serves on the Board of Directors of several start-ups. Bala can be best described as Humanitarian. Tenacious. Dreamer.